Doing their part: Ghandhi (second from left) handing over the mock cheque for RM30,000 to Kan (second from right). With them are (from left) MIFF general manager (furniture and interiors) Karen Goi, Dr Tan and Star Media Group Berhad special officer to group managing director/chief executive officer Loo Phan Kooi.
KUALA LUMPUR: Having recently organised the Malaysian International Furniture Fair (MIFF) which involved visitors from 130 countries, global events organiser UBM is no stranger to the fact that English plays an important role.
Its managing director (Asean Business) M Ghandhi said English proficiency was an important communication medium at international exhibitions.
“Even within the company, we communicate in English. UBM has offices in seven countries so our basic requirement for employment is English proficiency. The language is becoming more important,” he said after handing a mock cheque for RM30,000 as part of a sponsorship of an English education pullout called Step Up.
On hand to receive the mock cheque was Star Media Group Berhad group chief operating officer Calvin Kan.
MIFF chairman Datuk Dr Tan Chin Huat, who was also present, said this was the fifth time they were supporting the Step Up programme by The Star.
“The pullout will benefit many schoolchildren and teachers alike. Step Up is a valuable teaching resource especially for schools in remote areas. We have received good feedback and we feel that it is a good programme. For as long as we are able to, we will continue to support it,” he said.
Designed to boost English literacy in primary schools, the vibrant 24-page pullout features BM and Chinese translation of English words.
Ghandhi commended The Star for its initiative on producing the pullout.
“I think that it is fantastic The Star is trying to improve language proficiency among children at an early stage.
“Language is very important. When someone is able to speak in English, even as a child, he is more confident.
“Language confidence contributes to a person’s success. The sponsorship is a small contribution on our part,” he said.
He also added that UBM was committed to serving the community they operate in.
“This is the DNA of the organisation and we try to instil this in every staff that joins the organisation. It is part of our corporate social responsibility,” he said.
Step Up is a syllabus-based pullout approved by the Education Ministry that will prepare pupils in Years Four, Five and Six for the UPSR (Ujian Pencapaian Sekolah Rendah) examination.
With 17 issues per year, the SK version of the pullout with BM translation is published every alternate Tuesday while the SJK version with Chinese translation is available every alternate Thursday.
For more information on NiE packages, Step Up or sponsorship programmes, contact The Star’s Customer Care Unit at 1-300-88-7827 during office hours (Monday to Friday, from 9am to 5pm).
Subscription is through schools only.
Source: The Star